BabyBjörn is a Swedish family-owned business started in 1961 by Björn and his sister-in-law Elsa Jakobson. Today they are located in 50 countries throughout the world. In addition to developing safe products, they also want to be able to provide parents with useful information. Their concept has always been to make daily life easier for families with young children by developing innovative products for children up to the age of three years. Babybjorn are creators of the Bouncer Bliss & Balance aswell as their range of Baby Carriers including the Mini, Move and Air.