Retail & Leisure International | New Baby Concept Store offering enduring quality
“At bygga ett bo” is a Swedish phrase which means “to build a nest.” When a bird builds a nest, it’s preparing and creating a safe environment for its eggs to hatch. A place to nurture its hatchlings to develop and grow. As a Scandi-style store, Amanda Cunningham-Tapsell thought this matched her concept perfectly and is the inspiration behind the Navan store’s name.
Bygge Bo is a baby concept store on Watergate Street, offering exclusive brands, high-quality products, and unique baby gifts, specialising in pushchairs, car seats, nursery furniture and baby essentials across care, play and clothing. It stocks well-known brands such as Stokke, iCandy, Bugaboo, Uppababy, Cybex and Snuz, as well as brands such as Sebra, Cam Cam Copenhagen, Liewood, Little Dutch, and more, many of which Bygge Bo are the exclusive stockists for in Ireland.
Amanda Cunningham-Tapsell explains: “Many of the brands we work with and the products we stock have a focus on sustainability and quality and are made from eco-friendly sustainable materials, manufactured in socially responsible conditions. The baby industry is hugely wasteful, we’re all guilty of buying disposable clothing, plastic toys and generally baby items with a short life span because this is all that is available in shops. Consumers are changing the way they buy and are definitely more environmentally conscious, they want to have the option to make better choices.
“With this in mind, I have selected products that maintain their quality so as they can be reused and repurposed, our furniture grows with the child, our wooden toys last and double up as beautiful kids room décor, our clothes can be passed down through a growing family, this gives parents the security that their investment is something that will last.
Amanda continues: “As a small independent Irish business based in Navan, we understand that our customers are at the absolute core of our success. That’s why at the heart of our mission, is the belief that every customer should receive a personalised, friendly and helpful service. We understand how daunting and often confusing baby shopping can be for first time parents. In-store you can spend time with us in a dedicated personal shopping appointment, where we’ll guide and advise you through your baby shopping process and we’ll provide expert advice on the products that match your individual needs. Our personal shopping gift service is also perfect if you’re looking for a special gift for an expectant family member or friend.
‘Bygge Bo is a one-stop for all your baby shopping needs – we stock everything from cots, changing tables, pushchairs, car seats, baths, bedding, clothing, toys and more. We also offer payment instalment plans to help you break down the costs of your baby shopping.’ Amanda Cunningham-Tapsell is a Navan native who has spent time living in the UK, Cyprus, and most recently Dubai.
“Whilst balancing life as a mother to two little girls aged six and one, and a career in the corporate world, I decided to make a change. I wanted something new and exciting and something that I knew I could be truly passionate about. My journey started before the birth of my second little girl. I searched high and low for something different for her nursery. I was underwhelmed with the very traditional and same old offerings at many of the big baby retailers in Ireland. I then came across a whole world of beautiful and unusual products from across Scandinavia and Europe – the only issue was that none of them were available to shop in Ireland.
“Identifying this gap in the market sparked the idea for a destination baby shop where parents could shop amazing products. From there I spent endless hours researching, sourcing and onboarding the right brands and products for Bygge Bo,” she continues.
“Myself and my husband then went on the hunt for the perfect premises to launch Bygge Bo. I knew I wanted to set up base in Navan as my home town. This is when we came across 42 Watergate Street, growing up I held fond memories of the street where my parents and grandmother shopped in stores like Mohan’s, Lorenzen’s Butchers and of course the predecessor of our premises, Mullens Menswear. There was something very endearing to me having the opportunity to take such an iconic building on the street and breath life back into it. It sat unoccupied for over 10 years and was in need of some much deserved TLC, so along with our local building contractors Laganara Construction we designed and reconstructed the building to what it is today.
“I am very proud of our new place on the street, the sense of support and good wishes from local businesses, friends and family has been amazing. So this is just the start of our Bygge Bo journey and I cannot wait to open our doors on 1st February to invite everyone in. I hope you love Bygge Bo and our products, as much as I have loved bringing it to you all.”