Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. The three chiropractors got together with designers to make a unique pillow that mothers could count on for support. The pillow comes from focus on the details that matter. The right shape, filled with a specific size and type of mircobeads, gives sturdy, but flexible support for every body type.